MOST PERSUASIVE 5 SURE-SHOT-MARKETING SUCCESS HACKS

Happy Customers = More Revenue

Keeping your customers happy is a great way to increase business. Satisfied customers will bring in more clients and keep your reputation positive and strong. Word of mouth is a powerful tool that can make or break a business especially when you consider when a person has an unsatisfactory experience with a product or service. They will tell 8-10 people and if they have a positive experience. These positive word of mouth interactions are precious and should be thrived towards to achieve. Let your customers become your brand ambassador by creating brand loyalty and let them preach the wonders of your business and services.

Statistics support this view:

• People are 4x more likely to make a purchase when referred by friends

• 30% of millennials never try a product without the approval of friends

• 18-55% of purchasing decisions decided by Word of mouth

So, serve your existing customers with delightfull offers. Although, you know your customers a little more than anyone; We can still make some generalizations and suggest few options-

Craft a privilege discount: when they refer a customer to you, give this privilege discount to them. This discount must be enticing enough that your customers will find value in this discount and truly consider it when making a referral.
Ask for strong testimonials: Since you already provide an exceptional service, ask your customers to write a review about their experience. These could be displayed on your website, Google, Yelp, workplaces, newsletters or social media.
Actively Engage on Social Media: inspire them to put their positive remarks, reviews or appreciation on your social media profiles of products/services/portfolios. This must be watched properly for prompt updates to attract more consumers by your prompt and positive action.

Referral Programs: The Industry trend is to offer referral programs during vacations, celebrations, calendar events or special occasions. Take advantage of special days like Mother's Day, Valentine's Day, Daughter's Day and so on.

Here are a few more things to keep in mind when offering referral programs:

• It must be time-bound to create hustle or positive anxiety to create a sense of urgency
• It must be clear, precise and without any alternative
• It is to be a top a priority service

Here is a practical example from our one of the referral programs created recently:-

For the month of January, bring in first time clients and receive an exclusive deal.

We open heartedly welcome all guests and will serve you with the utmost care.

When you offer a deal where you offer a service for free you may think that you are losing out on the revenue from that one free service

But that is not the case once you break it down.

Our offer is to provide two treatments valued at approximately $500 but we are only charging $250

Look at bigger picture!

Your existing customer and his/her associate would come back for the next 5-7 sessions under the impact of this Complimentary offer which has created sense of savings while keeping them coming back for continuous treatments. These next sessions would fetch approximately $3500 just for one service area.

Also, when your customers come to your establishment, they may find themselves indulging in facials, pedicures, manicures or any other services you may offer.

Let's see what you have gained from this deal.

You have given 10 minutes for a single Full Arms service to potentially earn over $3500 in the near future!

As you can see the return on a deal such as this significantly outweighs giving up the cost of one treatment and a small amount of time.

Quick tips

Promote your referral program at the right locations of your treatment area where it can be highlighted in close encounters

Create interesting promos on social media platforms where you can influence your consumer base more effectively.